terça-feira, 15 de fevereiro de 2011

Androids, iPhones, and akins - A new walled garden? VI #in

The battle of devices has now become a war of ecosystems. In this case it is where ecosystems include not only the hardware and software of the device, but developers, applications, ecommerce, advertising, search, social applications, location-based services, unified communications and many other things. Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem. This means we’re going to have to decide how we either build, catalyse or join an ecosystem”

Actually, by ecosystem, I understand it as behavior focus on collaboration in different dimensions like consumer-2-consumer, provider-2-consumer, consumer-2-provider and provider-2-provider. All of them are embedded in a socially structured field where the provider should compete not only for technology adoption, but also for the collaboration of consumers and other providers. Technical relationship, as per design or pure technology should be added to political relationship. The legitimation of one in this arena is more related with a public political action. 
The discourse (assuming this is real) lies on pure technical point of view, all the examples are directly or indirectly related to social network solutions. Eventually directed to the Nokia's technical community. Rephrasing it, this should sound like "Hej guys, we are stuck in the middle. Shall we re-invent the wheel building an ecosystem, or catalyze one, or even join an existent ecosystem?" In my humble opinion they will join to Microsoft ecosystem.

Ecosystems thrive when they reach scale, when they are fueled by energy and innovation and when they provide benefits and value to each person or company who participates.”

As Barabàsi identified, scale in social networks means preferably access - now an rich ecosystem makes sense. A social network option means a subscription based predominately in relationship them communication.

So, a combination of the two providers like Microsoft and Nokia means a real combination to compete against Google plus the Android OEMs. But, much more should be done before we can consider Microsoft + Nokia a strong player in this arena. Why? Much of the collaborative initiatives were sparkled by a sense of revolt against Microsoft. We can list LINUX as an example, or we can list "freemium" the log tail business model as another example as well. What we can consider now is that, the combination of installed base. At the TELCO operators, who is also suffering with Google and akins, Nokia can bring a source of commitment to this arena. Then, the relationship between Microsoft and Nokia will not be a dyadic one, will be a triad one!

This is gonna be FUN!!!!!!!!!       lol

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